top of page
  • Writer's pictureHannah McCreesh

Successful Newsjacking for mark esho MBE

Updated: Apr 22, 2023

My client Mark Esho MBE is a disabled entrepreneur and my first freelance client - we have been working together for the past 4 years. I manage his personal PR and occassional PR campaigns for his other businesses.

Mark's story

Mark contracted poliovirus when he was 5 years old, at a time when it was meant to have been eradicated from the UK. He became paralysed overnight from the neck down - doctors told him he had a 10% chance of survival and that he'd never walk again. He defied the odds by not only surviving, but managing to regain limited mobility.

Monitoring the news

In June 2022 I saw the news that poliovirus had been found in London sewers. I knew that a media frenzy was likely to ensue, so I pitched Mark's story proactively to the national news as he is a poliovirus survivor.

The results

Mark was interviewed for an exclusive with the Daily Mirror and had the opportunity to share his story with thousands of people.

43 views0 comments


bottom of page