Pancreatic Cancer Action is one of the UK's leading pancreatic cancer charities. They focus on improving survival rates through early diagnosis. Pancreatic cancer is one of the deadliest cancers - symptoms are incredibly ambiguous and often it's caught too late for life-saving surgery.
The project brief
They approached me to manage the PR for a month-long awareness campaign to improve awareness rates of pancreatic cancer in Wales. 5-year survival rates in areas of rural Wales in particular were frighteningly low.
Using powerful case studies
I worked with a supporter of the charity called Beth who lost her father Rob to pancreatic cancer in a heartbreakingly short time frame. It was just 11 days from Rob's diagnosis until he died at home.
I secured them seven pieces of media coverage in national, regional and local news publications, radio stations and podcasts with a total circulation of over 200,000. Key pieces of news coverage included BBC Radio Wales, Wales Online and the Daily Mirror.